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Bold Ocean Ideas.
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Engineers with an Ocean Story to Tell: How Pisces Oceans Helped Balean Find Its Voice
Balean's founders are engineers, not storytellers. To launch their ocean impact crowdfunding platform, they partnered with Pisces Oceans for narrative strategy, brand identity, and storytelling workshops spanning ten organizations across multiple continents.
Natalie Gilson
Jul 83 min read


Mapping the Seafloor, Minus the Paperwork: How Pisces Oceans Kept BEcoME Focused on the Science
Some of the most important work in ocean science happens where almost no one can see it: the seafloor. The BEcoME Project (Benthic Ecosystem Mapping & Engagement) was built to change that. Led by Dr. Katleen Robert at Memorial University and Dr. Craig Brown at Dalhousie University, and funded by the Ocean Frontier Institute through the Canada First Research Excellence Fund, BEcoME set out to understand how benthic habitat shapes shifting species and biodiversity patterns in
Natalie Gilson
Jul 73 min read


Five Lessons from One Year of Leading as Co-CEOs
Pisces Oceans Co-CEOs Natalie Gilson and Melissa Weber share five hard-won lessons from their first year leading as equal partners. From redefining leadership for today's complexity, to using shared decision-making as a burnout antidote, to leading with ocean-focused purpose over profit, this is an honest reflection on what women-led, collaborative leadership looks like in practice. Built for the challenges of now, not the structures of the past.
Natalie Gilson
May 57 min read


Pisces Team Spotlight: Kirsti Burnett, Shark Research, and Ocean Impact
In this Team Spotlight, Kirsti Burnett shares her journey from childhood shark fascination in Nova Scotia to becoming an Ocean Consultant at Pisces, where her research and experience help drive meaningful ocean impact.

Kirsti Burnett
Oct 7, 20255 min read


Empower your business communications through the 3 powers of ocean storytelling
Discover how the three powers of ocean storytelling—connection, retention, and inspiration—can strengthen your business communications and motivate audiences to take action.
Natalie Gilson
Aug 6, 20255 min read


Pisces RPM Changes Ownership
Pisces RPM begins a new chapter as Dr. Kes Morton steps down as CEO, with Dr. Melissa Weber and Natalie Gilson stepping into co-ownership to lead the company forward.
Natalie Gilson
Mar 5, 20252 min read


The Ocean Is Still a Mystery, But It’s No Longer Invisible
Digital transformation is changing how we understand and protect the ocean. Technologies such as satellites, sensors, autonomous vehicles, and artificial intelligence now allow us to observe and analyze ocean activity on a much larger scale. This increased visibility helps scientists and organizations make better decisions to protect marine ecosystems.

Luiz Eduardo Câmara
Feb 9, 20253 min read


How A Project Manager Can add Value to Your Ocean Research
Strong project management is key to successful ocean projects. From managing funding to building relationships with funders, a project manager helps keep research on track and set up for long-term impact.

Melissa Weber
Aug 26, 20243 min read


How to Inspire Connection with Your Audience by Speaking to Them
Learn how flipping the narrative in your communications—from focusing on “we” to focusing on “you”—can create stronger connections and make your ocean message more impactful.
Natalie Gilson
Jun 6, 20244 min read


Ocean Storytelling – How to Harness the Power of Story and Blue Mind
Ocean storytelling has the power to connect, inspire, and engage audiences in a meaningful way. By combining the emotional impact of storytelling with the calming “Blue Mind” effect of water, ocean stories create stronger connections, improve focus, and motivate people to take action. Discover how sharing ocean stories can transform your communications and help inspire others to care for the ocean.
Natalie Gilson
Apr 15, 20247 min read


3 ways that your ocean research reporting can do more than check a box
Research reporting is often seen as a strict requirement, but it can offer far more value than simply meeting funding obligations. When approached strategically, reports can help organize key project information, strengthen relationships with funders, and contribute to the bigger research landscape. Discover how effective reporting can maximize the return on investment for your ocean research project.

Melissa Weber
Mar 15, 20245 min read


Podcast Feature | Improving Communication: How Nonprofits Can Engage Their Audience
In this podcast episode, Andrew Lewin and Natalie Gilson discuss how nonprofits can strengthen their communications by focusing on storytelling and audience connection. Instead of constantly asking for donations, organizations can build stronger communities by sharing meaningful stories, communicating regularly, and making supporters feel like active participants in their mission.
Natalie Gilson
Jan 11, 20243 min read


Branding the Ocean: Igniting a Global Movement for Ocean Protection
Branding today goes far beyond logos and slogans—it’s about shaping emotions, connections, and shared values. What if we could apply that same power to the ocean? This article explores the idea of “branding the ocean” to elevate its global importance, inspire deeper connections, and spark collective action to protect one of Earth’s most vital ecosystems.
Natalie Gilson
Dec 13, 20233 min read


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